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Archive for the ‘Garden Blaze’ Category

Quite simply, list segmentation targets your communications and increases the relevancy of your messages, thus resulting in higher open and click-through rates, enhanced customer loyalty - your customers believe that each email is specifically for them - and increased sales. In email marketing, the more relevant your campaign is, the better response is and the more conversions you get. When you think about it, this is the desired reaction to your email campaigns, isn't it? So why are you still procrastinating?The advantages of segmentation are obvious and if done correctly, you will avoid the hazards of opt-outs and being labelled as a 'spammer'. It also goes a long way to improving your email deliverability and online reputation. In fact, it has been shown that marketers who send relevant email campaigns enjoy lower opt-out rates than those who send the same email to everyone on their list.Of course segmenting your precious lists can be an unnerving task, especially if you have never attempted to do it before. So, we've looked at some of the most effective methods and presented them for you below. Don't panic; you don't need to try them all at once, just start with the information that you .. more »

Christchurch, known as "The Garden City" is the second largest city in New Zealand. It is the gateway to the rest of the South Island and all it has to offer. Perfectly positioned to take advantage of the region's spectacular natural beauty, the city itself is a vibrant and buzzing hub. In New Zealand, walking is virtually a national pastime and, for the visitor too, it is the perfect way to explore both the city and its surrounding areas.A Stroll in the ParkChristchurch is well-appointed to earn its name as the Garden City and has some beautifully manicured gardens which are easily accessed from the city centre. Hagley Park is a massive 165 hectare space which contains sports pitches, cycle and running tracks, a wetland park and lots of mature wooded areas. Hagley Park is the true heart of Christchurch and one of the best kept municipal gardens in New Zealand. Walking along the many tracks which criss-cross the park would make for a wonderful lazy afternoon; and if you're lucky enough to visit Christchurch during one of the two floral festivals each year, you will be able to view the park in all its blaze of colourful glory.World-class WineA .. more »